The project involved the creation of a character and the production of a series of tutorials aimed at targeting ‘Slot Game Newbies’ to form part of many other educational topics on the Casino Euro Blog site. The character (Wipster) was designed to be a fun, wacky yet likeable character that had some magical powers but also berserk to a certain degree. His magic doesn’t always quite behave in the way he wants to. The tutorial series covered various topics related to Slot Games and were delivered in a fun and catchy style with the aim of attracting new audiences to the Casino Euro brand.