Fish Hunter is a game by Amazing Gaming that combines the logic of a slot delivered in an RPG-style game. The objective was to revitalise the Fish Hunter brand with a new look and feel and produce a portfolio of new rich media content that was used for promotional purposes. The project involved the design of new characters, creating an interesting captivating story and producing a forty-second animation set in a coral reef. The animation was released during the gaming conference at ICE in London on the 6th February 2018. Other content included posters, banners and a large virtual aquarium with an 8k video that was installed at ICE on the client’s stand.
ClientAmazing GamingServicesCharacter Design, Character Animation, Product Branding, Casino BrandingYear2018
Explore some underwater scenes from Fish Hunter
From concept to 3D modelling, texturing, lighting, rigging and animation, each fish was built and rigged individually to be maneuvered in line with its typical behaviour of its corresponding species. To further enhance the cartoon and stylised feel we wanted to achieve, the build was designed to have a high level of control over exaggerated movements and extended elasticity of the model. Similarly, a complex rig was also applied to the facial structure of each fish to preserve full control of personified expressions. The build of each model and environment was then used for various scenes in the promotional video, the aquarium installation as well as various other scenes rendered out as stills for artwork, social media content and website assets.